<: >: : >Open Jiudi Perfume
: How to avoid losing old customers? Today there is a Jiudi Perfume Bar franchisee
: : The businessman told me that the business is not very good, even though it has been open for almost four months, there are still not many repeat customers. This business district is so big, and it is estimated that in a few more By the end of the month, I had almost developed new customers. She asked me: Sister Shuang, my store has been open for almost five months. Why don’t there be many repeat customers?
< .: >An ancient business rule: repeat business brings profit. Customer lifetime value ethics tells us that the longer we maintain a relationship with a customer, the higher the profit the customer brings to the store. And if you want old customers to come back and buy your Jiudi essential oil perfume again
: >, you need to start from many aspects, from the boss's business philosophy to product brand, service, reputation, employee management, etc., from customer relations From a maintenance perspective, perfume bar shop owners can cultivate loyal customers from the following three perspectives:
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< .: >1: Interest maintenance: To put it bluntly, old customers must enjoy new customers Benefits that cannot be enjoyed, such as membership, point redemption and other activities, and material rewards for old customers. Boss Guo, the franchisee of Jiudi Perfume Bar Shijiazhuang, does a better job. When customers consume perfume, they can apply for different levels of membership cards. There are different levels of systems such as annual cards and recharge cards. Customers will be able to purchase them in the original store in the future. On top of that, you can enjoy a little discount, enjoy different treatment from new customers, and there will be new surprises every time you visit, which will make customers willing to become your loyal repeat customers.
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< .: >Two: Emotional maintenance: Establish customer files and provide customers with personalized, humanized and targeted services. For example, Boss Meng, the franchisee of Jiudi Perfume Bar, records For each customer's birthday, send a birthday text message on the birthday, and enjoy the opportunity to come to the store with your ID card to receive a free birthday gift on the birthday, and all purchases on the birthday can be discounted on the original basis. Jiudi Perfume Bar franchisees can accumulate hundreds of customers after operating for almost half a year. If these customers have established customer files, business will get better and better in the future.
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< .: >Three: Value-added services: Boss Yang, the franchisee of Jiudi Perfume Bar, held an activity to benefit the people on May 1st Labor Day. Regular customers brought empty perfume bottles When you buy perfume, you can receive an extra
> yuan of Jiudi essential oil perfume. The event lasted for three days, and a total of
> multiple empty perfume bottles were received. Of course, such activities cannot be done frequently. Doing it once in a while will help old customers know how to seize opportunities and promote consumption.
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< .:When opening a Jiudi Perfume Bar franchise store or other physical store, you must try your best to avoid the loss of old customers. )r, r, >Marketing experts have found that with the same amount of effort, there is only a % chance of acquiring new customers, but a % chance of regaining old customers.
)r, r, >Therefore, it is a simple and efficient marketing method to win back lost customers. For more questions about how to avoid losing old customers when opening Jiudi Perfume Bar, please consult online customer service.
How to avoid losing old customers when opening a Jiudi perfume bar